Ready to turn your email list into a money-making machine?
You need emails that spark conversations, build trust, andālet's be realāconvert.
Letās make sure every email you send works as hard as you do. And shows off your brand in the most unapologetic way.
(Because why blend in when you were born to stand out?)
Letās level ā hit-and-miss social media posts arenāt bringing you the leads you deserve
Youāre spending a lot of time, energy (and make-up!) on polished and professional-looking IG stories, reels and video contentā¦
Only for it to fall flat and hit 7% of your audience.
Hereās the thingā¦
Emails can make you sales in your PJās! (No concealer required š).
And 83% of customers are happy to share their data in exchange for personalised emails that cut through the clutter
Plus, youāve got 100% control over your email list SO youāre no longer at the mercy of the algorithm rollErCoAsTer.
Your email newsletter keeps people in your ecosystem, buying from you, and increases every subscriberās LTV (lifetime value).
Annnd the bigger the LTV, the more purchases your customers are making from YOUR business over time. Because repeat customers spend 67% more than new ones.
Which means increased revenue, client loyalty, and lower lead acquisition costs.
Exceptā¦
Youāre staring at a blank doc waiting for your happily-ever-after email strategist to bring you to the ka-ching ball
This is perfect for you ifā¦
š„You want to create Twilight-level followers who feel as invested in your story as you do
š„Youāve got a sliding scale of offers and you want to create a cult following that moves through your ecosystem with brand loyalty
š„Youāre ready to increase your LTV and take your ideal client from problem-aware to program-graduate, without having to show up on social media every day
The REFINE Process
Letās polish up your copy (real nice) š
Research Like A Pro: Get Olivia Pope-level analysis of your audience
Examine Your Data: Keep my Maths-degree-eyes on your metrics
Formulate Your Story: We draw up a game plan for your offer
Ignite Your Community: Create deeper connections with your audience
Nail Your Voice: 3 Pās Method: Pace, Pitch, and Punctuation
Enhance Your Copy: One round of edits to ensure youāre 100% happy
Letās get you dreamy LTV (Life-Time-Value), a Swiftie-Level Community, and Repeat Sales āØšš¾
without He-Who-Must-Not-Be-Named
(ā¦AI *gasp*)
OPTION ONE: COMMUNITY BUILDING EMAILS
The Fan Mail Retainer.
Dreamy LTV (Life-Time-Value), a Swiftie-Level Community, and Repeat Sales
Say goodbye to bleh-emails and hulllo to weekly fanmail that attracts spend-ready clients and loyal community.
Youāll get:
š1:1 STRATEGY SESSIONS. When I say youāll be supported, I mean that Iāll have your back during your email journey. Every quarter weāll have a 60-minute, 1:1 strategy call to plot for your world email takeover.
š§FOUR EMAILS PER MONTH. Ethical sales copy that builds authentic connection, high engagement, and gets your dream client to seal the deal.
šQUARTERLY STATS. Get crystal clarity on your email data (no flying blind). Iāll analyse how many eyes you get on your emails, how your audience is responding, and focus on what you need to power up your emails.
3-MONTH INITIAL COMMITMENT
(+VAT FOR UK BUSINESSES)
OPTION TWO: SALES PAGE
The Fan Letter VIP Week.
High-converting sales page delivered to your inbox in a week
The done-for-you launch copy service that combines strategy and conversion copy to deliver your high-converting sales page in 7 days.
Youāll get:
šCOPY CONSULTATION. Weāll meet for a virtual hot chocolate to discuss your USP, story, and brand voice. We draw up a game plan that ensures your sales page does the heavy lifting for you.
šONE SALES PAGE. Copy that takes your audience from fans to superfans so that your sales page triggers a āthis is exactly what I need right nowā response.
šPOST-DESIGN OPTIMISATION. I know, I know, sometimes itās hard to give all the feedback on your sales page before it gets all pretty and dressed up. So youāll have a complimentary copy review within 30 days of final delivery.
OPTIONAL: LAUNCH EMAIL PACKAGES ARE AVAILABLE FOR AN ADDITIONAL VIP WEEK
Hereās how we make your investment your best decision in 2025
with copy that is 100% your voice.
(But, doesnāt sound *exactly* like you). š
WHY?
Your Unqiue Brand Voice = Your Voice + Your Customerās Voice
Notā¦
Bold. Professional. Friendly.
āļøYour voice isnāt bold ā Bold, italics, underline are styles of text
āļøYour voice isnāt professional ā Are you a professional actor, athlete, or accountant?
āļøYour voice isnāt friendly ā The cast of Scooby-Doo is friendly. And, well, Daphne and Velma sound different
You need your copy to sound like something your ideal customer is hearing in their head. This takes more than a mish-mash of phrases you and your dream clients use.
š«Iāll measure your average tempo, rhythm, and cadence.
š«Iāll measure your voice from your most high-performing content pieces.
š«Iāll measure your average words, commas, brackets (you name it!) per sentence.
Using my 3 Pās method: Pace, Pitch, and Punctuation, Iāll discover the sweet spot between what you say and what your audience loves.
That way, your conversion copy talks the talk and walks the walk. Even Nancy Drew wonāt be able to spot the difference.
(And yes, Iāll master your voice even without the Scoobie Snacks).
Hullo, Iāmā¦
Monica Kauzeni
the founder of Refined Copy. My mission is to help female founders to increase their LTV (life-time-value) and build a community of raving fans.
Which is why I created The Fanmail Retainer for women-owned businesses who need a direct line to their audience. And, The Fan Letter VIP Week to give you a solid cash-injection so you can do more of what you love (and leave zhuzh-ing up your copy to me).
If unrivalled LTV, a Swiftie-level community, and repeat buyers are on your to-do list in 2025, then Iād LOVE to connect with you.
Iāve tumbled through lumps of coal to find you these
Refined Qās + Aās
-
I hear ya.
Taking another leap of faith and investing in another ācopywriterā can feel like chewing on a wasp.
Thereās a low bar to entry for dime-a-dozen copywriters.
And youāve probably come across more than a few.
Using AI prompts by the top gurus as a crutch for all of their copy.
But hereās the thing.
When you work with me you get an email strategist focused onā¦
ā Research, data, and numbers
ā Conversion copy backed by tried-and-true strategies
ā Tangible results for your business because Iām not worrying about a self-proclaimed āwordsmithā title ā¦bleurgh)
And on my end, I promise to spare you from any fluff, cheap ChatGPT tricks, or tone-deaf copy.
-
If your Asana board looks as crazy as you and I both know it does, you donāt have much time toā¦
ā¦re-write your copy
ā¦invest in a low-grade copywriter
ā¦burn a hole in your marketing budget
You only need to invest a few hours per month rather than bleeding clients, community, and cash.
-
Well, do you really need an email retainer?
Like, really?
(No, this isnāt some Jedi mind trick).
Too often online business owners are so focused on āhow can I make my emails or sales page better?ā
And often overlook that your emails or sales page meet leads whoāve already entered your funnel.
Have you ever stopped to consider how youāre actually gonna get people into your funnel?
If your answer is yaaasssā¦
Then, pass āgoā, hit one of these āCount Me Inā buttons Iām proud of, and apply for your Fanmail Retainer.
Once we have ourā¦
ā¦ discovery call
ā¦ vibe check
ā¦ zoom call
(whichever you prefer)
ā¦ youāll finalise your proposal, sign your contract, and square away your invoice.
Then, we can get our copy party started
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